Are Facebook Canvas Ads Good for Real Estate Marketing and Real Estate Lead Generation?
Have you created a Canvas Ad yet? This new Facebook Ad feature creates an immersive and expressive experience in a visually pleasing way that engages prospects and tells a story inside of your ad right on Facebook. In this video I go over step by step how to build your own Canvas Ad.
You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail. It’s like it was almost made for Real Estate! I mean, come on! Let’s dive deep into the waters of Facebook Ads and learn how to make a beautiful Canvas Ad. Jump in! The water is warm!
This type of ad is a great way to make you ads on Facebook more engaging and interactive. It’s great for a nice change of pace from the regular ad format and especially when everyone in the world is competing for you attention, you need to step up your game and spend a little extra time to designing ads that not only standout from everyone else but that also create a deeper experience for Real Estate Buyer Leads and Home Seller Leads.
Real Estate is an emotional process and often it’s the first clicks on an ad that dictate whether the journey online for the buyer and seller prospects will be one that they will want to share with their friends with excitement or if they bounce out of your ad and website before even giving you the chance to really make a connection with them. It’s a cruel world in the online game of Real Estate advertising, but not to worry, with tools like Facebook and these amazing single property websites, you don’t need any design skills, programmers, or a whole geek team of marketing pros to build a wonderful online advertising experience for your current clients and to generate future ones, it’s all here waiting for you.
Here is one of the Single Property Website Templates we used in this video as the example (click on image below )